Sunday, 29 June 2014

ETHICAL FASHION INITIATIVE TAKES FOUR EMERGING GHANAIAN DESIGNERS TO ITALY TO SHOWCASE @ IED MILANO SHOW

Ethical Fashion Initiative continues to give support to young and talented artisans in Africa. The aim of the organization is to reduce global poverty through the generation of trade opportunities for marginalized communities and micro producers in the developing world by involving micro enterprises in international and regional trade. CLICK HERE to read the launch of Ethical Fashion Initiative Ghana Project
Four Ghanaian emerging designers has benefited from this project again. Netty and Klekleli of Ameyo brand, Three Radford university students(Collaboration), Akosua of AAKS brand and Kofi & Leslie of ChapterOne clothing(Collaboration), were given support to showcase their creations in Italy at IED Milano Graduate fashion show last week. 
Aisha of Christie Brown  and many others have benefited this project in the past...NOT CHARITY, JUST WORK.. Ethical Fashion Initiative slogan. See pictures and video below



Akosua of AAKS

Leslie and Kofi

Netty and Klekleli of Ameyo
L-R: Radford University Student and Netty of Ameyo backstage @ IED Milano Graduate Show  
READ MORE: Ethical Fashion initiative
Its flagship project, The Ethical Fashion Initiative, enables international fashion companies and distributors to source from African communities, without bias in price or quality, thus allowing groups of marginalized artisans to become part of the larger value chain.

This business dynamic is paralleled with a social dimension including a rigorous code of ethics and gender equality. All stages of production are designed to empower women; this by raising their daily income long-term and ensuring sustainability through capacity-building, skills training and technical assistance.

Desirable, ethical fashion products can grab consumer interest and command high prices, thanks in part to the unique stories they carry of environmental improvement and positive social impact. The Ethical Fashion Initiative ensures that those spearheading global design agendas can collaborate fruitfully and fairly with African artisans while also being actively engaged in cleaning the environment, joining together to achieve a three-point bottom line:


Watch Video.. or Click HERE to see Ameyo designs at IED Milano

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