Tuesday, 20 May 2014

RWANDA BORN FASHION BRAND MILLE COLLINES PARTNERS MARTINI FOR MENSWEAR AD CAMPAIGN


Fashion brand Mille Collines in partnership with MARTINI celebrate a major milestone, the launch of the Mille Collines flagship menswear store and ad campaign; Born To Succeed. The campaign, designed in collaboration with Africa fashion consultant, Diana Opoti, will celebrate the success of a new generation of the successful African gentlemen while introducing the brand’s new range of apparel for the business professional.
The campaign, Born to Succeed will pay homage to five successful men based in Kenya who have excelled in their area of expertise.
“The campaign draws from the successes of the African man as we have seen in recent media, entrepreneurs, innovators and the creative class who are excelling in business, standing out as icons of inspiration for the younger generation and creating a buzz for success and business opportunities on the continent.” Said Ines Cautrecasas, Co-Founder and designer for the brand.
The collaboration is the first of its kind and will run for 2 weeks leading to the launch of the flagship menswear store at the village market.
Speaking of the partnership, George Cozac, Bacardi Martini Area Manager East Africa said, “MARTINI is excited to partner with Mille Collines as we aim at promoting African Design across the African markets and globally. Mille Collines work is an exciting, fun process and would like to appreciate the team’s openness to push boundaries and setting a platform for creativity in African Design.”
“MARTINI is a brand known globally for its association with style and sophistication, we have partnered with leading style icons like designers Dolce and Gabbana and plan to engage in such partnerships as we promote African fashion and style industry.  As part of our long term strategy we will continue to promote fashion and style in the Kenyan as we celebrate and encourage people to wear African designs.”  He concluded.
The campaign introduces,
1.Fareed Khimani; Media Owner & Radio Personality,
2.Abraham Ali; documentary photographer & Conservationist,
3.Franklin Saiyalel, Fashion Blogger & Social Media strategist,
4.Eric Thimba, Marketing and Brand Strategist
5.Fredd Kambo, Investment Principal
 
Co-founder and designer for the brand, Marc Oliver has this to add, “We chose men who would represent very different profiles of talented men in Kenya. They represent a generation of success based on hard work and talent, not on where they come from.
The Mille Collines menswear range was first released in South Africa at the Mercedes Benz Fashion Week Africa 2013. The collection offers two categories for menswear; classic silhouettes with modern twists for the business professional and a dandier edgier selection of street style inspired for the man who likes to make a statement.
MARTINI is one of the world’s leading brands whose core values are to celebrate natural style and embody ‘Gioia di Vivere’. The award –winning, vibrant and bittersweet taste of MARTINI is a result of a secret blend of more than 40 botanicals from the finest locations across the globe. Founded in 1863 in Pessione, Italy, MARTINI continues to be the market leader.
Mille Collines is a fashion house founded by two designers, Marc Oliver and Ines Cautrecasas both from Spain. The Designers produce all their apparel in in Rwanda where they first set up base.  The brand has been in existence for 6 years as a womenswear label. The store we are launching at the Village Market is their flagship menswear store.
Source:capitalfm.co.ke

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