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Friday, 29 July 2016

EVENT UPDATE: MARY MARTIN LONDON & SOUTH AFRICAN SHERENE MELINDA FOR #AFWL IN SEPTEMBER

EVENT UPDATE: MARY MARTIN LONDON & SOUTH AFRICAN SHERENE MELINDA FOR #AFWL IN SEPTEMBER

The 6th edition of Africa Fashion Week London(AFWL) will comes off from 8th-10th September at West Hall Olympia, Kensington London. 

AFWL veterans and new designers will showcase their latest collections at the event. Mary Martin London known for her ‘Cecil the Lion dress’ stole the show last year. South African Sherene Melinda will also be showcasing her accessories line. Victoria Grace returns as well, last year the designer showed off classic designs from the ‘70s.

Emerging designers AAugust has also been confirmed for this year's showcase.
The organizers revealed Yemi Alade as the face of the AFWN and AFWL months ago in Lagos.
SEE WHAT MODEL VICTORIA, SELLY, SALMA & OTHER GHANA REP WORE @  CPEA IN LAGOS

SEE WHAT MODEL VICTORIA, SELLY, SALMA & OTHER GHANA REP WORE @ CPEA IN LAGOS

Victoria Michaels
2016 edition of City People Entertainment Awards took place in Lagos, Nigeria last weekend, Sunday, July 24.

Ghana's nominees, Victoria Michaels, Selly Galley, Salma Mumin, Bibi Bright, Eugene Osafo-Nkansah, Isaac Aidoo of GhKwaku.com, Fella Makafui, among host of others represented in glam style.


Bibi Bright

Selly Galley

Stephanie Karikari and Salma Mumin

Bloggers: Eugene Osafo-Nkansah, Isaac Aidoo of GhKwaku.com
Photo Credit: Gboyega Akintan Photography
CHECKOUT TV PERSONALITY SELLY GALLEY IN NAIJA WAY

CHECKOUT TV PERSONALITY SELLY GALLEY IN NAIJA WAY

Actress and TV Presenter, Selly Galley stormed Nigeria last weekend for City People Entertainment Awards where she is being nominated for Best Supporting Actress and TV Hostess of the year award.
The award winning actress did not just attend the event but also took a time out for photoshoot inspired by Yoruba Tribe in South West, Nigeria.
 
Selly was dressed in Yoruba Indigo- dyed attire (Adire). The shoot was put together by her Lagos based beauty specialist friend, Tara Adesemowo.

Her styling and makeup was done by Taries Beauty Lounge and shot by Vision Photography.

Beads by Rochem Iyaileke, Outfit By Aries


 Photo Credit: Emmanuel Oscar Ugoh

Thursday, 21 July 2016

FROM RUNWAY TO RED CARPET: JOSELYN DUMAS & EFYA SIZZLE IN GHANAIAN DESIGNER LABEL @ 4STYE VIDEO AWARDS

FROM RUNWAY TO RED CARPET: JOSELYN DUMAS & EFYA SIZZLE IN GHANAIAN DESIGNER LABEL @ 4STYE VIDEO AWARDS

When it comes to Ghanaian celebrities in African fashion Efya has always been top ranked for her consistent appreciation of home-grown appeal. There was once upon a time when wearing African fashion (in Ghana) meant you had to wear a print dress, but with the broad appeal and creative designs by Ghanaian designers and tailors this isn’t so.

Fast forward to today, you now have a wide variety of print clothes, non print clothes, and mixed with print clothes by the various designers as was exhibited at the Glitz Africa Fashion Week 2013. What is great about this is not to say we do not love our print, it would forever be the pride of African fashion, but rather to imply that for occasions, people, and times where one chooses not to wear print, they can still be within the realms of African fashion.

So with no further adieu, here are the celebrity designer picks for the 4Syte music awards. Efya was spotted in a mint green maxi dress with a side split from B’Venaj’s envy collection, and Joycelyn Dumas was spotted in a sparkling blue bodycon dress by Poqua Poqu. Two very fantabulous designer labels for two great women.
Source: FashionGhana.com
4 REASONS WHY FASHION BUSINESSES FAIL

4 REASONS WHY FASHION BUSINESSES FAIL



Running a successful fashion business takes focus and determination, but understanding why fashion businesses fail can help you avoid some of the same pitfalls.  
It’s no secret that the majority of small businesses started each year end in failure. Unfortunately, this holds true for the fashion industry as well. Growing a successful fashion business is a constant battle. While looking to today’s successful brands can help you discern a recipe for success, understanding why other businesses struggle can help you avoid making the same mistakes. Here are four common reasons why fashion businesses fail:
#1 Lack of Market Understanding
All too often, fashion entrepreneurs rush into design and production without a keen understanding of the customer and market they are targeting. New ideas and innovation help drive the fashion industry, but only when there is a sustainable business that can deliver that innovation to the consumer.  Don’t set yourself up for failure by launching your business only to find out there isn’t a market interested in or large enough to support you.
Do your research. Understanding your market is the key to long term success.
Start with trying to understand your target customer. Not only who she is but what she wants and needs. Consider other factors like where she chooses to shop, what other brands she buys, and how much she spends?
Are there other brands already offering a similar product to yours?  Although being the first on the scene may seem like the perfect advantage when starting a new business, knowing you have competition confirms that a market exists for what you have to offer.
Particularly in the case of fashion, where trends come and go very quickly, be sure that interest in your product is growing and not on a down swing. Getting your brand off the ground will be the first challenge. Growing your company into a sustainable business will mean expanding in a market that is capable of supporting your growth.
#2 Lack of Resources
Early on, it’s difficult for startups to keep up with the amount of work it takes to get a business launched and growing.  Successful entrepreneurs need to have a “can do” attitude, but can also get caught up in trying to do everything themselves. Having to manage all aspects of a fashion business can quickly lead to burnout. And as the business grows, so too will the amount of work necessary to keep the business on the path to success.
Ask for help. Successful businesses aren’t built on the backs of one individual.
Hiring an assistant or interns can go a long way in helping to manage the day-to-day tasks of your business while freeing up time for you to focus on more important issues.
If you don’t have the money to hire employees at the onset, try outsourcing.  Professional contractors will be less costly than hiring an employee to do the same tasks.
And if you do have employees, work on boosting staff morale and rewarding your current team to get everyone through the challenging times when your business is understaffed.
#3 Lack of Funding
All too often, new fashion businesses either run out of cash or can’t find funding to keep the business afloat.  Long lead times in our industry can put added stress on the cash flow of your business.  As an entrepreneur, it is important to always know how much cash you have on hand and how long that cash will keep the business operations running.
Unexpected or uncontrolled growth, although good for the brand, can be too high of a cost on a business still in it’s early stages.  Cash needed to fuel growth is often taken at the expense of day-to-day operations and puts stress on a business that can be difficult to recover from.
Plan for the worst.  Experienced business owners know that bad things can and do happen, and successful entrepreneurs plan for these unforeseen events.
You shouldn’t expect your business to produce a profit for at least the first two years.  Start by creating a detailed budget for those two years.  Then, to be safe, add fifty percent to the amount of capital needed to run the business.  Once you have your budget, stick to it.  Early on, growth can be exciting but patience is the key.
#4 Lack of Clarity
Particularly in the fashion business, entrepreneurs can quickly get caught up in the glitz and glamour of what makes it such a high profile industry.  It’s easy to put too much of your focus on marketing events and dressing celebrities.  In an image-conscious industry, these things can be great for building brand awareness, but they can just as easily destroy the operational budgets of a business.
Stay focused.  Try to avoid getting caught up in the hype and concentrate on running a business.
Marketing is an essential element of any business startup but not at the expense of your core competencies.  Focus on product development, improving your supply chain, and engaging directly with your customer. These areas will help to establish a solid foundation for which to scale your business.  Growing your brand image is important but image doesn’t necessarily lead to business growth.  You can’t pay your bills based solely on the the popularity of your brand.
 By Eric Fitzgerald || fashionbusinessinsider.com

Tuesday, 19 July 2016

GHANA'S FASHION MONTH: 3 FASHION WEEK SET TO HIT ACCRA IN OCTOBER

GHANA'S FASHION MONTH: 3 FASHION WEEK SET TO HIT ACCRA IN OCTOBER



 Visit www.accrafashionweek.org for more information

The 4th edition of Ghana Fashion & Design Week will also hold same month between October 21 – 23 at Labadi Beach Hotel in Accra. visit www.ghanafashiondesignweek.com for more information




Earlier today, Glitz Africa Fashion Week organizers also announced the return of the event after last year postponement.
The announcement was made via the event’s instagram account but without specific date in October. Looking at the date already chosen by other two events, the organizers now left with either October 14 – 16 or 28 – 30 in order to avoid clash.

We look forward to exciting event as we kick off the countdown.
8 CHARACTERISTICS OF A SUCCESSFUL FASHION ENTREPRENEUR

8 CHARACTERISTICS OF A SUCCESSFUL FASHION ENTREPRENEUR



Starting, running and growing a business is a lot of hard work. Along with long hours, sacrifice, and a ton of stress, each day brings new obstacles to overcome. Simply put, entrepreneurship isn’t for everyone.
So, the question is, “Are you cut out to be a fashion entrepreneur?”
Although there isn’t a secret formula for success, there are common traits that successful entrepreneurs share. And when it comes to the unique business of fashion, some of these traits are downright necessities.
Let’s look at eight characteristics that can help you become a full-fledged fashion entrepreneur.
Determination
Success doesn’t happen overnight. A business takes time to start and grow. And even more time to be successful.
There’s no rush. The fashion business will still be there in the morning.
There will be difficult times. Things will look impossible. You will want to give up and throw in the towel. But you can’t. You need to fight off those urges and press forward. Persevere!
Determination is the difference between those who quit on their dream and those who turn their dream into a great success.

 Passion
There are countless books, seminars, and MBA programs that teach how to be successful in the business world. But this is the one characteristic that only you can bring to the party.
This is your “why?”
This is the reason behind why you do what you do. The work will be hard, the hours will be long, and the pay will be low. And to top it all off, there is no guarantee of success!
Your passion will motivate you through the tough times and it needs to come from inside of you.  Don’t count on money to be your motivating factor.  Your passion comes from a deeper, more meaningful place.

Resilience
Successful fashion entrepreneurs are not afraid of failure. Things don’t always go to plan. And sometimes things completely fail. Get comfortable with the idea of failure. It will happen to you.
But do not be defeated. Successful entrepreneurs see failure as an opportunity – a chance to learn from their mistakes.
So when, not if, you get knocked down, you must get up, dust yourself off and keep moving forward.

Confidence
Confidence is part of any entrepreneur’s success. You must be confident in yourself – that you can manage what might come your way.
But too much confidence can be a bad thing. You must believe that your business has a shot, but not that it will be a definite success.
Ego can easily get in the way of success. And we certainly have enough egos in fashion. So check your ego at the door. Because, in the beginning, along with being the CEO, you’ll probably also be making the coffee and taking out the garbage.
The balance lies in having no doubt that you are competent to run and grow your business but not being overly confident that you know everything or that you can do anything.
It’s when we are certain of success that we are most likely to fail.

Vision
As the creator of a brand, you must possess a clear vision of what you want your brand to be. Your vision defines who you are, what you want to do and where you want to go.
Your vision cannot be vague. It needs to be developed, detailed and definite. It needs to be clear.
Your vision is your beacon of light, guiding you on your journey.

Flexibility
Fashion is a fast-paced industry, constantly changing. As an entrepreneur you need to be flexible – able to adapt to the changing demands of your business.
Successful business people stay agile. They adjust to new information and developing circumstances. Most successful entrepreneurs find themselves running a very different business than they set out to create at the beginning.
Learn to act quickly before new ideas and opportunities lose their spark. Being agile means the difference between building momentum and starting over from square one every other day.

Effective Communication
Your ability to communicate will affect your ability to influence others, your ability to develop relationships, and ultimately, your ability to produce results.
Without good communications skills it’s impossible to effectively sell. And as the founder of your company, you’ll find yourself constantly selling. Selling your vision to prospective investors. Selling your products to potential clients. Selling your employees on why they shouldn’t jump ship when things inevitably get rough.
Success of your business will depend on your ability to communicate your ideas and vision to get people to buy into your brand.

Risk Tolerance
As an entrepreneur, you must be comfortable with risk.
If something feels risky, do you focus on the likelihood of failure? Or the potential for reward?
Sensing risk may just be a sign that you are onto an opportunity – one that’s worth exploring or seeing through to the end. Most people sense risk and stop. They never find out how many opportunities lie on the other side of that risk.
Entrepreneurs take risks. And they take action.
Smart entrepreneurs are able to identify and mitigate business risk. But when the time comes, they step out of their comfort zone and engage risk by taking action.

So, how did you score? Do you have what it takes to make it on your own in the fashion industry?
The good news is that these are not traits that we are born with. These traits are taught and learned. Some of us have learned these early on. Others have had to learn them later in life.
Developing these traits is a matter of practice. If you want to get better at one, two, or all of them, you’ll need to start practicing them. And now is as good a time to start as any.


By Eric Fitzgerald || fashionbusinessinsider.com